An Apple Inc expert witness testified
on Friday that consumers would be willing to pay $100 for three patented
smartphone features that are at issue in its high stakes trial against
Samsung Electronics Co Ltd. John Hauser, a marketing professor
at MIT, said he surveyed consumers over the Internet about how much they
would pay for some of the technology in the lawsuit, like scrolling and
multitouch. That information could be relevant when calculating
potential damages for Apple, which is seeking over $2.5 billion from
Samsung.
However, Samsung hammered Hauser on the methodology for his study,
and Hauser eventually acknowledged that his results do not necessarily
correspond to what customers would actually pay for such technology in
the real world. "This relates to it but it's not it, no," Hauser said.